The Australian newspaper went behind a partial paywall last October that has seen its traffic decline sharply. Now Melbourne’s Herald Sun is planning to do the same in March.
What? Profits aren’t enough?
News Corp posted a $US1.06 billion ($995 million) in quarterly profits this month. The result included costs of $US104 million in the first half of the year related to charges, lawyers and advisory fees stemming from the UK scandal, Reuters reported.
One billion a quarter translates to four billion a year.
And besides, I’m NOT going to pay for the Australian, and the Herald Sun, and the Daily Telegraph, and the Courier Mail, and the Adelaide Advertiser, and the Wall Street Journal, and the New York Post, and the Times and… all separately.
That is simply ridiculous, as is the concept of reverting back to only reading one newspaper.
So Murdoch can get stuffed. I appreciate his newspapers, but essentially, they are entertainment.
Perhaps if ALL News Corp. productions went behind a SINGLE reasonably priced paywall, I’d consider it, depending on what else I could find out there.
Another thing I don’t get is how a full page ad in the newspaper-proper can cost around 50 grand, but ads in online editions generate diddly squat since they are on a pay-per-click basis. After all, it’s not as if we “click” the ads in the old newspapers or “click” the similarly expensive ads on the TV.
Hmm, I wonder what will happen to Andrew Bolt’s blog over there. Three millions hits a month behind a paywall?